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The impact of the pandemic will be felt by airlines for many years. One revenue driver has suffered in particular: Business travellers are not going to come back fast and some might even stay away forever as virtual meetings and more restrictive corporate travel policies take over.
We believe that one possible way is to focus on generating new revenues in the leisure segment. This means going beyond the traditional efforts of trying to sell a business class upgrade to a one-off customer, but rather by selling more air and non-air ancillaries and doing so in a more engaging and relevant way. Already today, many airlines offer car rentals, accommodation and travel insurance on their website. That’s a good start but they are only doing a small portion of what they could do.
In order to increase ancillary revenue streams, airlines need to make it easier for travellers to purchase them at different stages of their trip. In addition, they need to expand their network of partners to offer more relevant ancillaries to travellers. This requires new platforms: They need to bring together a broad portfolio of products and services in one marketplace and go beyond what is being done today and how these are delivered.
Anxilla is a next-generation travel technology company transforming how airlines increase revenue, optimize operations, and enhance passenger experiences. Our platform empowers carriers to unify ticketed and non-ticketed revenue streams, leverage intelligent insights, and adapt quickly in a competitive aviation landscape.
We at Anxilla believe that technology should be able to generate incremental revenue with the least cost incurred to the airlines. Keeping up to this philosophy we can proudly say that our price-points have always raised eyebrows and quick adoption by airlines.