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Virtual Shopping Mall Drives New Revenue Streams in the Travel Sector

December 02, 2024

Virtual Shopping Mall Drives New Revenue Streams in the Travel Sector

InterLnkd, founded by former Singapore Airlines, AirAsia, and easyJet executive Barry Klipp, has developed an innovative technology platform that enables travel organizations to generate additional revenue through a virtual shopping mall. This platform allows travel companies—including agents, hoteliers, airlines, and operators—to offer their customers curated products from over 20,000 brands in fashion, beauty, and retail, tailored to their upcoming trips.

The proprietary technology intelligently matches travel bookings with relevant products, such as swimwear for beach vacations or ski gear for mountain getaways. Each purchase made through this platform earns a commission, which is shared with the travel partner, providing a cost-free ancillary revenue stream.

In 2024, InterLnkd expanded its reach by partnering with justfly.com, making it the first online travel agency in the U.S. to offer this intelligent pre-travel shopping experience. This collaboration provides justfly.com's customers with personalized shopping recommendations, enhancing their travel preparation while generating additional income for the company.

InterLnkd's platform includes renowned brands such as ASOS, Harvey Nichols, Marks & Spencer, House of Fraser, WHSmith, and Boots, effectively creating a personalized shopping mall for each travel partner's customers. This approach not only enhances the customer experience by providing relevant products for their trips but also opens a new revenue avenue for travel companies with minimal effort.